The Best Way to Start a Business Isn’t a Secret Hack


The best way to start a business isn’t some hidden niche or secret hack.

It’s simple: do something you love so much you’d still do it for free—then learn how to charge for it.

You’ve heard it from people like Michael Jordan, Bob Dylan, and top coaches everywhere: if you don’t love the game, you won’t put in enough reps to win.

Business is just reps. Reps talking to people. Reps making offers. Reps getting rejected. Reps delivering and improving. If every rep feels painful, you’ll quit. The person who enjoys the process will outwork and outperform you every time.

Table of Contents

Pick Your Game
Get Customers
Four Customer Channels
Keep Score
Start Now

Pick Your Game

Fill in this sentence:

“I help [type of person] with [specific problem].”

That’s your starting point.

Get Customers

You don’t have a business until you have customers. Not a logo. Not a website. Customers.

So the real question becomes: “How will I get clients or customers?”

Four Customer Channels

There are really only four main ways to get customers (credit to Alex Hormozi):

  • Cold outreach – reaching out to strangers (DMs, emails, calls)
  • Warm outreach – people who already know you
  • Content – posts, videos, emails that build trust
  • Ads – paying to reach more of the right people

You don’t need to use all four. In the beginning, focus on one offer you care about, one main channel, and a simple daily target.

Examples:

  • 20 DMs per day
  • 1 post per day plus 5 outreach messages
  • 1 hour of prospecting every weekday

Keep Score

Track both your inputs and outputs:

Inputs: messages, calls, posts, follow-ups
Outputs: leads, meetings, clients, revenue

Your scoreboard shows you what’s working and what isn’t.

Start Now

You don’t need to feel “ready.” You need to choose your game, pick your channel, and start taking action.

Building a business is like playing a high-stakes game. The difference is that smart decisions matter—and having the right guidance can make all the difference when navigating challenges.

What game are you choosing to play? For more info, visit https://scoreboardz.ai

Read more blogs and insights here:👉 https://brianleenash.com

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